U.S. MARKET ENTRY PLAN FOR AN INTERNATIONAL SOFTWARE COMPANY

Business Challenge
This client’s business focused on resource management software market in several countries outside the United States. Recent experience and feedback from customers and suppliers indicated that their business and software products had potential beyond their existing markets and, in particular, in the US.

The client felt there was a significant business opportunity, but had no idea how to launch business operations in the US. They needed assistance determining the:

• Opportunity potential
• Significance of each market segment
• Competitive landscape
• Legal and administrative requirements
• Marketing needs
• Necessary software changes for becoming a viable competitor in US market
• Business case for moving forward

Solution
The Eagle Hill team researched the relevant software market segments in the US and developed a recommendation on which market segments had the most potential. For each segment, a strategy was created on how to develop sales. Key customer targets were identified along with the administrative and operational requirements to enter the US market and to manage the new business on an ongoing basis. Finally, the team developed a detailed business case in the form of a financial model that included investment requirements, operating costs and revenue projections over a 5-year period.

Results
As a result of Eagle Hill’s efforts, the client had the tools needed to successfully enter the US market. These included:

• A well-documented market entry roadmap
• Defined operational, legal and administrative requirements
• Thorough market research on key market segments and initial marketing strategy
• A well-defined business case and high-level financial model

SOLUTION SPOTLIGHT

Strategy
Strategic planning involves analysis to understand the market and your competitors, determining your organization’s strategic direction and developing practical action plans that facilitate implementation. Working collaboratively, Eagle Hill helps your organization achieve its mission and goals, maximize the value of your workforce and better serve your customers and partners. Read more.