The Corporation for Public Broadcasting wanted to help members stations upgrade to the latest equipment—but first, it needed to get a handle on the state of technology at every public and radio television station it served. Eagle Hill helped CPB build a survey and outreach plan that nearly doubled the target response rate, leading to a wealth of valuable information that will help CPB create a more sustainable public media system.
The corporation for public broadcasting wanted to help 1500 public radio and TV stations modernize aging equipment
But first they needed a clear picture of each stations’ technology to understand how to proceed
With our expertise in technology, media & entertainment, CPB turned to Eagle Hill
We helped CPB conduct a comprehensive survey to gain prime-time insights into the state of technology at member stations
Our unconventional multipronged outreach strategy emphasized the spirit of collaboration and respect for each station’s time and effort
with consistent engagement answering questions and articulating benefits
The result: The survey was a hit!
92% of TV stations
73% of radio stations
Nearly 2X the initial target
Cataloged more than 60,000 pieces of equipment
A wealth of valuable information
Now with a strong signal of the issues facing public media today, we developed 14 recommendations:
To help create a more sustainable public media system