The Corporation for Public Broadcasting wanted to help members stations upgrade to the latest equipment—but first, it needed to get a handle on the state of technology at every public and radio television station it served. Eagle Hill helped CPB build a survey and outreach plan that nearly doubled the target response rate, leading to a wealth of valuable information that will help CPB create a more sustainable public media system.
TRANSCRIPT
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The corporation for public broadcasting wanted to help 1500 public radio and TV stations modernize aging equipment
But first they needed a clear picture of each stations’ technology to understand how to proceed
With our expertise in technology, media & entertainment, CPB turned to Eagle Hill
We helped CPB conduct a comprehensive survey to gain prime-time insights into the state of technology at member stations
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Our unconventional multipronged outreach strategy emphasized the spirit of collaboration and respect for each station’s time and effort
with consistent engagement answering questions and articulating benefits
The result: The survey was a hit!
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Unprecedented participation
92% of TV stations
73% of radio stations
Nearly 2X the initial target
Cataloged more than 60,000 pieces of equipment
A wealth of valuable information
Now with a strong signal of the issues facing public media today, we developed 14 recommendations:
Strategic planning
Collaboration
Staffing
Collective purchasing
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To help create a more sustainable public media system
Unconventional consulting
Breakthrough results
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Eaglehillconsulting.com
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