Conducting a technology assessment to inform strategic planning for public media

The Corporation for Public Broadcasting wanted to help members stations upgrade to the latest equipment—but first, it needed to get a handle on the state of technology at every public and radio television station it served. Eagle Hill helped CPB build a survey and outreach plan that nearly doubled the target response rate, leading to a wealth of valuable information that will help CPB create a more sustainable public media system.

TRANSCRIPT

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The corporation for public broadcasting wanted to help 1500 public radio and TV stations modernize aging equipment 

But first they needed a clear picture of each stations’ technology to understand how to proceed 

With our expertise in technology, media & entertainment, CPB turned to Eagle Hill 

We helped CPB conduct a comprehensive survey to gain prime-time insights into the state of technology at member stations 

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Our unconventional multipronged outreach strategy emphasized the spirit of collaboration and respect for each station’s time and effort 

with consistent engagement answering questions and articulating benefits 

The result: The survey was a hit! 

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Unprecedented participation 

92% of TV stations

73% of radio stations

Nearly 2X the initial target 

Cataloged more than 60,000 pieces of equipment 

A wealth of valuable information 

Now with a strong signal of the issues facing public media today, we developed 14 recommendations: 

Strategic planning

Collaboration 

Staffing

Collective purchasing 

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To help create a more sustainable public media system 

Unconventional consulting 

Breakthrough results 

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Eaglehillconsulting.com 

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