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Employee recognition is falling short and what leaders can do about it

By Melissa Jezior
Blue wall with gear/document icons representing digital transformation, innovation, and strategy planning.

As we observe Employee Appreciation Day, it’s worth pausing to ask: are our employee recognition efforts actually working? In a recent Eagle Hill survey, we uncovered a troubling reality: only 63% of employees feel recognized for the value they bring to their organizations. That means four in ten employees feel unseen with their contributions overlooked and their impact taken for granted.

This isn’t just a morale issue. It’s a material talent risk that threatens retention, engagement, and long-term organizational performance.

Why employee recognition is important for engagement and retention

What surprised us most wasn’t just the overall gap, but also how recognition varies dramatically by generation. The data reveals a clear pattern: our recognition strategies and recognition systems appear to have been optimized for Millennials, while other generations are being left behind.

Consider these findings:

  • Sixty-three percent of Millennials report feeling acknowledged for the value they bring, compared to only 50% of Gen Z, 52% of Gen X, and 55% of Boomers.
  • Nearly 20% more Millennials feel recognized for their work compared to Gen X employees—62% versus just 42%.

These aren’t minor variations. They represent a systemic issue in how organizations acknowledge contribution.

How employee recognition systems became generationally skewed

How did we get here? Over the past decade, employers invested heavily in recognition systems designed to meet Millennials’ well-documented expectations: frequent feedback, real-time praise, and purpose-driven acknowledgment. These recognition efforts improved the employee experience for one generation, but perhaps they never fully recalibrated to reflect the needs of others.

Gen X, in particular, appears caught in a recognition blind spot. Often occupying senior individual contributor or people manager roles, they’re the employees we rely on for institutional knowledge, operational continuity, and crisis management. Yet their contributions are more likely to be viewed as foundational rather than exceptional, work that keeps the organization running but rarely earns explicit acknowledgment.

Two employees of different generations working together, illustrating how generational differences can shape employee recognition and retention strategies.

Over time, this ‘quiet reliance’ erodes engagement. It sends a signal that sustained contribution matters less than visible momentum.

Recognition across generations impacts employee motivation and turnover

Meanwhile, Gen Z employees, newer to the workforce, may lack the access, exposure, or clarity of expectations needed to feel consistently recognized. And Boomers may experience diminishing recognition as organizations shift focus toward future-oriented talent pipelines.

When employee recognition becomes generationally skewed, the consequences extend far beyond hurt feelings:

  • Experienced employees disengage quietly, withdrawing their discretionary effort and institutional knowledge.
  • Critical contributors begin to self-limit their aspirations or exit the organization altogether.
  • Organizations lose talent, knowledge, and trust they assumed were secure.

These aren’t soft culture challenges. They’re early warning signs of talent risk that directly affect organizational performance, succession planning, knowledge transfer, and organizational resilience.

Effective employee recognition requires better strategy and design

So, what can leaders do?  Employee Appreciation Day offers more than an opportunity to celebrate achievements. It’s a chance to examine whether our recognition systems are truly working for everyone. Recognition gaps are not a failure of effort. Instead, they’re a failure of design. Most recognition systems work well for some employees but systematically overlook others whose value shows up through continuity, expertise, and long-term impact.

Employee recognition strategies leaders should prioritize

To close this gap, leaders should:

  • Separate recognition from generational expectations. Recognition should not be optimized for how one group prefers to receive feedback, but for the full range of value the organization depends on.
  • Audit recognition through a generational lens. Examine who is most often praised, cited as successful, or given stretch opportunities—and who is relied upon without acknowledgment.
  • Redefine what gets recognized. Move beyond rewarding only visible momentum or real-time wins to also recognizing sustained contribution, institutional knowledge, collaboration, and operational excellence.
Illustration of two employees of different ages reviewing business tasks and priorities, representing leadership approaches to employee recognition strategies across generations.

When employee recognition is intentionally designed to surface value across tenure, role, and career stage, organizations don’t just fix a morale issue, they protect the experience, capability, and leadership capacity they rely on most.

Why employee recognition plays a direct role in business outcomes

This Employee Appreciation Day, let’s move beyond symbolic gestures. Closing recognition gaps isn’t about saying ‘thank you’ more often. It’s about recognizing the work that keeps the organization running—the expertise, the continuity, the judgment that doesn’t always show up in real-time wins but sustains everything else.

When we get this right, we keep experienced employees engaged, preserve institutional knowledge, and avoid losing valuable contributions simply because they weren’t acknowledged. But the cost of getting it wrong? Organizations will continue to lose the very people they can least afford to lose—quietly, predictably, and entirely preventable.

Want to hear more? Let’s talk.

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